Tips for setting up High Performing Social Media Campaigns
Starting a social media campaign involves sound planning and a brand strategy. Right from brand content to reaching out to the mass on various platforms like Twitter and Instagram.
Why is Social Media important?
In 2019, about 4.3 billion people are present on the internet, which is about 50% of the world’s population. Hence, it’s clearly an advantage if you reach out to the consumers on the internet. We can reach a large audience and the audience of your choice. Launching your brand products and services will have an opportunity to grow in the market with the help of social media. It opens the doors for your business to convert more leads. Also, you can have a direct connection with your audience along with positive feedback and criticism.
Here are a few steps for a Social Media Setup.
Penning down a clear goal
Before going ahead with launching the campaigns, understanding the goal is the most critical factor in the social media strategy. What the business wants is important, whether it is lead generation, brand awareness, promoting an event or driving traffic to the website.
Every social media campaign involves understanding the end goal of any business.
Using the right social platform
Based on the end goal, social media platforms will be chosen. Consider promoting a video for the brand, Facebook and Instagram will help the business reach the audience. Understanding the purpose of each channel is the key step and curating content for the respective channel.
Once the social channels are ready, curating content for all of them is a key task. Understanding every channel and the audience present on the channels matters the most. Based on the audience, supporting content must be created. If you’re selling your interior designing service, then Facebook and Instagram will give you an edge since it involves images.
A newly launched product on Youtube will perform extensively compared to Facebook. Strategizing for every channel is equally important.
Conveying a message with the help of your creative image or video is one of the vital steps in the social media campaign. Relevant images used helps the users to connect with the brand easily. Users consider emotion over the brand’s information and hence it influences the user’s decision.
Top 4 reasons why Videos or images make a huge difference in the digital platform,
a) increases followers
b) high engagement
c) will be memorable to the user
d) will be relatable
Planning a content schedule
As the content curation is an ongoing activity, the business must plan a monthly schedule in advance for the users on the channels.
Every month will have a festival or an occasion to celebrate, a moment to showcase and of course the products and services offered by the business.
Planning paid campaigns
Organic posts alone won’t help the brand to increase visibility on all social platforms. Advertising on Facebook, Linkedin, Instagram, Twitter is a strategy altogether. Define the objective of the campaign and strategize based on the campaign, it can be brand awareness or lead generation.
Content can be created for the target audience defined and the demography. The ads made must stand out from the rest and reach the target audience.
Using Social media tools
There are various tools to assist a social media manager. Since businesses have to reach thousands of users online, there has to be consistent posting of content on all channels. Scheduling all the posts for a period using a tool will help manage the workload as well. A great calendar for your brand will help the brand grow. There are numerous tools like SEMrush, Buffer, Hootsuite and more.
Monitor and Respond
As the business’ presence is growing on the social network, users responding to tweets, posts, messages increase. It’s an opportunity for the brand to increase its responsiveness and brand loyalty on the network. Monitoring the engagement rate and curating content based on how the users are engaging in the content posted. As discussed earlier, social media marketers can use the tools to respond to the comments on the posts and direct messages to the inbox of the pages.
Not every post would have got the engagement, not every paid campaign would have given results. Analysis of the posts and campaigns from time to time is crucial. It helps in understanding the followers’ responses towards the brand. Using analytics to tweak the campaigns, change the creative colors, the messaging or the timing of the post on the channels.
A good solid social media strategy is principal in a digital marketing campaign. Following the above steps will help build a good strong social media strategy for your business. Now is the right time for your business to invest time in social media and win over other brands. Posting content once a week won’t yield results.
Effectively showing the brand’s presence on social media in the current period of advertising will be a boost to their marketing results.
Have you thought about the impact social media creates for a brand?