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Ace The Three Basics of Search Engine Optimization (SEO)

Three Basics of Search Engine Optimization

Ace The Three Basics of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is essential for businesses indulging in digital marketing. In simple words, SEO increases page ranking on search engines and overall visibility. But it takes time and consistency to implement SEO to avail its benefits entirely.  The main goal of implementing SEO is to appear on the first page of Search Engine Result Pages (SERP).

The purpose of this blog is to help you understand the basics of SEO as a beginner. If you are familiar with SEO, these basics could refresh your memory or point to something you have been missing out. 

The three core SEO basics are:

  • Relevant content
    • Keywords
    • Meta title and description
  • Links
  • User experience
    • Dwell time
    • Page load speed

Let’s dig deeper into these concepts. 

Relevant content 

It would be best if you did not underestimate the power of words. Content can attract, distract and divert your audience. When people click on your blog, website link or advertisement, they are hoping to find what they are looking for.  If they don’t, they will probably exit without looking further. This is why it is necessary to ask yourself if you are providing content with a purpose. Is it answering your customer’s questions? Is it relevant to your audience? 

Blogs and small write-ups on your website have the power to generate organic SEO. Organic SEO is unpaid and created when people use search engines and are directed to your site. It accounts for more traffic than paid search. Organic searches have great potential and add value to your website, plus page ranking.

Keywords refer to words that are commonly typed in by people in search engines. They are widely known as terms that your content includes to attract visitors. Keywords can be short-tail (one or two words) or long-tail (more than two words). To understand the right keywords to be used, first conduct keyword research, followed by filtering keywords that are relevant and useful to your product or service. Your competitors are an excellent source to check out for keywords. Visit their product pages, blogs, and informational articles to see what questions they’re answering and identify keywords used.

  • Meta title and description 

If you have ever done a Google search, you might have noticed a meta title (the link) followed by a meta description (a preview of what the link contains). Meta titles and meta descriptions are critical in driving people to your website or blog. A person will only click on a link if it is relevant, exciting and builds curiosity. Keeping these driving forces in mind, remember to write engaging, short and accurate meta titles and descriptions. Don’t mislead your audience. 

For instance, the title says “Best holiday spots in India”, but the blog only focuses on one place, with a vague list including other familiar historical monuments. 

Search engines examine the content you post for suitability and relevance. If your content doesn’t have keywords and good meta titles, it is one of the many factors that cause it to appear at the bottom of the search results page.

Bonus content! 

Best practices: 

  • Avoid duplication: Keep the meta title and meta description unique. Don’t write duplicate content, word-to-word for both. 
  • No quotation marks: Any time quotation marks are used in the HTML of a meta description, Google cuts off that description at the quotation mark when it appears on a SERP.
  • Write a compelling meta title and meta description: pay attention to the keywords that page is targeting, but also aim for a compelling description and title.

Links

Google bots crawl your pages to map it. When someone types in a keyword, if your content is relevant, it will appear in the search results.

Google ranking depends on online reputation. Some ways to boost your visibility are good Google reviews and mentions by other reputable websites. Links shared by other sites that redirect to your website is called backlinking. A link on your page redirecting to another page or post on your website is called an internal link. 

Search engines also examine backlinks to understand how your content is received. 

User experience 

User behaviour is tracked by search engines when they’re interacting with the Search Engine Results Page (SERP) and your page. These are called user experience (UX) signals.

  • Dwell time

Dwell time refers to the time spent by a visitor on a page they clicked from the Search Engine Results Page (SERP). Dwell time can indicate that users found your page valuable and exciting. 

  • Page load speed

Nobody likes to wait for a page to load. People want things to be faster and better every day. The same applies to your page and its loading speed. If it takes too long, it will result in customer dissatisfaction, and there is a high possibility that they will either exit before the page loads completely to revisit later or never return. Offering quick loading time can improve your place on Google.

Now that you are equipped with knowledge of the basics, it’s time to test it out! 

If you are looking for SEO services to improve digital marketing, contact TargetG.

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