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Lights, Camera, Action! Embrace The Power Of Video Marketing

DATE

21 February 2024

WRITTEN BY

Jeevan

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Your brand needs video marketing. Not because we provide video marketing services but because every other brand is getting on this ship. If you want to stay ahead of the competition, it’s time to reconsider your marketing strategies and start investing resources into video marketing.

Why Video Marketing Is Not Optional Anymore

We are being 100% honest when we say that everyone from the biggest brands around to your neighbourhood Mom-and-Pop store is looking at video marketing as the next best thing. In fact, 79% of marketers plan to implement video marketing to boost their marketing strategy, a number that will only continue to grow. 

Investing in video marketing is not just about following the trend, though. It will give your brand a qualitative improvement in your marketing efforts. Let’s see what video marketing can do for your brand.

The Importance Of Video Marketing

1. Enhanced Engagement And Brand Recall

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Videos can capture the attention of your audience much faster than static images, be it through an attention-grabbing introduction, good music, or any other artistic endeavour. Once your audience is hooked, it can hold their attention even longer, increasing their engagement with your video. As a general rule in marketing, a prolonged engagement leads to a higher chance of brand recall.

2. Increased Chance of Conversions

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The benefits of video marketing go beyond an increased brand recall value. As videos tend to be longer than a few seconds at the least, you have more time for some exposition right off the bat. That means you can add enough information to the content to convert the audience into a paying customer. A good video marketing agency will know exactly what type of content you need to present to the right audience to get the highest chance of conversions.

3. Improves Organic Leads

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People online don’t behave any differently than they do offline. This is especially true in the case of marketing. When you see two people recommending two different products, but only one of them has a direct stake in selling you their product, you are more likely to be sceptical towards them. 

That’s why organic leads are so important. Thankfully, Google and Meta have improved their algorithms to promote video content over any other type of content, making video marketing the easiest way to stay on top of your competitors in terms of organic leads.

Now that you understand why you need to invest in video marketing, let’s look at its more technical aspects so that you can make a better decision when you invest in it. 

Everything You Need To Know About Video Marketing

Video marketing is only a small part of the wider digital marketing spectrum. How it differs from traditional advertising is the type of content put online and the platforms used to propagate that content. Let’s start off by looking at the former.

Types Of Video Marketing Content

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1. Traditional Advertisements

Just because you can’t put the different types of video marketing content in a traditional advertisement does not mean that you can’t use traditional advertising content in a video marketing campaign. Many brands even follow up their traditional advertising campaigns with platform-specific video content.

2. Explainer Videos

Explainer videos are exactly as the name suggests. These videos are an illustration of the features and benefits of a product or service, especially used to explain complex concepts. They are often educational and informational forms of content.

3. Demonstrations

A video is a useful tool to show your audience how to use a product or service and what they can expect from it. Product/service demos are especially popular as an after-sales service feature.

4. Customer Testimonials

Your customers may not trust your brand when you are the one saying how good you are, but they are more likely to believe other customers who’ve used your products or services. That’s why customer testimonials are one of the best ways to build trust. They are especially useful for B2B organisations where purchase decisions are only made after thorough product or service research.

5. Behind-the-scenes Footage

Customers love a brand with a human touch. Featuring behind-the-scenes footage humanises the brand, especially when you show your happy employees and how passionate they are about working with your brand. 

Knowing about the different types of content feasible for a video marketing campaign is one thing. Knowing where to use that content is an even more crucial skill. Hiring a good video marketing agency could solve your problems easily, but if you still want to know about it, read ahead to find out.

Platforms For Video Marketing

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1. YouTube

This is the top video content platform on the planet and is the most important platform for video marketing. This is especially true since it belongs to Google, and they love to crawl through YouTube to show the most relevant content in their search results. Another advantage of using YouTube is the ability to embed YouTube videos on your website and on other web pages, ensuring that your videos reach far and wide. 

Additionally, ever since YouTube launched YouTube Shorts, which is used to showcase short and snappy attention-grabbing content similar to ones seen on other social media platforms, the potential for the platform has skyrocketed.

2. Meta

Both Facebook and Instagram are the premier social media platforms in India. This makes them the ideal spot for showcasing your video content. The ideal strategy here is to make short videos similar to reels that show up when the audience scrolls through them.

3. LinkedIn

One platform you should never ignore, especially when your target audience includes working professionals or other brands, is LinkedIn. Globally recognised as a social media platform built for professionals and organisations, LinkedIn is one platform a brand cannot afford to ignore.

Now that the technical stuff is out of the way, what is the way forward? Obviously, it’s to start your reign in the video marketing landscape. The best way to go about this is to hire a video marketing agency, but it is imperative that you know the best strategies for an effective video marketing campaign so you can give your own input.

Best Strategies For An Effective Video Marketing Campaign

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1. Define Goals And Target Audience

As is often the case, going in blind is not ideal. Always set clear goals, double-check your marketing objectives and decide on your target audience only after careful analysis of market data. Once you have all these details ready, you can take the first step towards making a video marketing campaign.

2. Create Compelling Content

It may sound obvious, but many brands fail to do this right. A compelling content need not be a video shot in 4k featuring top celebrities. It just needs to be engaging and connect with the audience on a personal level. Following the ABCD guidelines set up by Google is a good way to create good content.

3. Optimise Videos For SEO

What’s the point of creating good content if it does not reach your target audience? This is where a video marketing agency shines, as they know how to optimise your videos so that search engines and social media algorithms pick them up. A good video should be able to tell the algorithms exactly what is in the video and who it is for. You should use effective titles and descriptions for the videos while ensuring that they are attractive enough to be clicked by your audience.

4. Utilise Analytics For Insights

One of the advantages of digital marketing is the ease of finding data about your marketing campaigns. Here, video marketing outperforms other forms of digital marketing as the amount of data gathered is phenomenal. You can even know the exact moment in the video when the average person loses interest in the content and goes to the next. So always keep track of all the critical KPIs and optimise your campaigns with new insights.

Now, you’re all set to embark on a new journey to conquer the video marketing landscape. Whether you’re new to this or want to enhance your existing video marketing strategies, we hope you found our blog helpful. To know more about video marketing and how it can help your brand, talk to us at TargetG today!

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