As an SEO (Search Engine Optimization) Manager, the key roles and responsibilities include the following:
Develop and execute SEO strategies: Develop and execute effective SEO strategies to improve the search engine ranking of client websites. This includes conducting keyword research, analysing data, and creating content that targets relevant keywords.
Manage and monitor SEO campaigns: Manage and monitor SEO campaigns for clients. This includes setting goals, tracking progress, and analysing performance data to make necessary adjustments.
Collaborate with cross-functional teams: Collaborates with other teams in the organisation, including content creators, web developers, and social media managers, to ensure that SEO best practices are integrated into all aspects of client campaigns.
Stay up-to-date with industry trends: Stay updated with industry trends and changes in search engine algorithms to ensure that client campaigns are optimised for the latest best practices.
Conduct SEO audits: Conduct SEO audits for client websites to identify technical issues, keyword gaps, and other opportunities for optimisation.
Develop reports: Develops regular reports that show clients the progress of their SEO campaigns. This includes tracking key metrics such as website traffic, keyword rankings, and conversion rates.
Provide SEO guidance and training: Provide guidance and training to clients and internal team members to help them understand SEO best practices and how to optimise their digital content.
Overall, the SEO Manager at a digital agency is responsible for developing and executing effective SEO strategies for clients, managing and monitoring SEO campaigns, collaborating with cross-functional teams, staying up-to-date with industry trends, conducting SEO audits, developing reports, and providing guidance and training to clients and team members.
- Proven experience as SEO Manager, SEM Manager or similar roles.
- Knowledge of standard and current SEO practices.
- Knowledge of HTML/CSS.
- Experience with SEO reporting.
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends).
- Excellent communication skills.
- Strong organisational and leadership skills.
- Analytical mindset with numerical aptitude.