As a Performance Marketing Specialist, your primary responsibility is to design and execute digital marketing campaigns designed to drive business growth, improve customer acquisition, and increase ROI. Your role involves a combination of marketing, data analysis, and strategic thinking and requires a deep understanding of digital marketing channels and tools.
The key roles and responsibilities of a Performance Marketing Specialist are:
Develop and implement marketing strategies: Develop and execute marketing strategies that align with business goals and drive customer acquisition, lead generation, and revenue growth.
Analyse data and metrics: You will be responsible for analysing data and metrics to identify trends, insights, and areas for optimisation. You will also be responsible for using data to make data-driven decisions and adjustments to campaigns.
Manage advertising budgets: You will be responsible for managing advertising budgets and allocating resources to ensure the best possible ROI for the business.
Plan and execute campaigns: You will be responsible for planning and executing campaigns across various digital marketing channels, including search engine marketing, social media advertising, email marketing, and display advertising.
Collaborate with teams: You will work closely with other teams, such as the creative team, product team, and sales team, to ensure that campaigns are aligned with business goals and objectives.
Monitor and optimise campaigns: You will be responsible for monitoring campaigns in real-time, making adjustments as necessary to ensure that they deliver the best possible results.
Provide regular reports and analysis: You will be responsible for providing regular reports and analysis on campaign performance, including insights and recommendations for optimisation.
Stay up-to-date with industry trends: You will need to stay up-to-date with industry trends and best practices in digital marketing to ensure that campaigns are always updated and effective.
In summary, the role of a Performance Marketing Specialist is to drive business growth through strategic marketing campaigns that leverage data, insights, and industry knowledge.
- Prior experience as a Performance Marketing Manager or similar roles.
- Bachelor’s degree in Marketing, Communications, Business, Advertising, or other related fields.
- Outstanding communication, organisational, and time-management skills.
- Excellent knowledge of analytics and SEO tools (Google Search Console, SEMRush, and SpyFu).
- Strong ability to synthesise complex concepts into easily understandable strategies.
- Solid expertise in campaign analysis and reporting.