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INDUSTRY

MARKETING

CREATIVE

Client

AOTM by Ninestar Technologies

AOTM is an Intelligent Document Processing (IDP) platform that uses AI and Machine Learning to extract and process data from diverse sources.

Brief

Create a consistent communication strategy for Ninestar’s latest IDP product: AOTM, spanning across all sales and marketing collateral. 

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Response

We conducted a brand and content workshop to deep-dive into AOTM’s product offerings and identify its unique value proposition in the IDP niche. We incorporated the brand’s USP: Machine Learning and AI into the brand language to distinguish AOTM from its competitors. We used the new AOTM logo and brand guidelines to develop compelling sales and marketing collateral. This, along with a revamped website with SEO-friendly content helped establish a strong and consistent online presence for the brand.

Results

We successfully launched Ninestar’s IDP SaaS product, AOTM.

Success

Branding

Created brand guidelines for AOTM by conceptualising the product-market fit

sales collateral

Produced sales and marketing materials, including a sales deck, product one-pager, product video, and client case studies.

email and newsletter

Created copy for emails, newsletters, drip campaigns, LinkedIn InMail templates, and LinkedIn ads.

TargetG and the team helped in bringing our vision for AOTM to life. From designing the brand logo to coming up with brand guidelines, the team was involved in every step with a prompt feedback loop. The webfront and the marketing collateral developed by the team, gives our clients and users a clear message about the benefits of AOTM. We are happy with team’s professional approach and output delivered”

Prashant Akhawat - CTO

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