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INDUSTRY

MARKETING

CREATIVE

Client

Indira Foods

Satisfying a global audience with a taste of Indian food, Indira Foods has revolutionised traditional, albeit a little boring, ingredients like Ragi and Tamarind into yummy and easy to make dishes. Indira Foods is also the only brand to introduce Instant Rasam Pastes in India.  

Brief

The client wished to enhance their social media presence with a new brand voice focused on healthy snacking. They also wished to improve their ecommerce sales through paid advertisements. 

Response

We did a complete review of their existing social media strategy, looking at the approach, and type of content being used. We created user personas to help us align with the target demographic. Armed with the user data, we devised social media plans and campaigns to maximise engagement, drive footfall and improve their ecommerce sales. 

Indira Foods

Social Campaign

Indira Foods is a leading FMCG brand, serving healthy alternatives to South Indian cuisine that prioritize health and well-being. Distinguished by its accessibility and simplified cooking methods, Indira Foods aimed to be known as the healthy yet simple alternative for classic South Indian dishes. Our approach included the establishment of a digital footprint and an increase in online sales through a comprehensive multi-channel digital marketing campaign.

Success

INCREASED ENGAGEMENT

39% increase
post engagement

FOOTFALL

41% increase in followers

CONVERSIONS

Increased by 17%

“Their detailed review led to a tailored plan targeting our demographic through creative campaigns. The focus on Raagi Huri Hittu drew customers for various offerings, maximizing engagement and footfall. I’m impressed with their strategic approach and look forward to further success together.”

Vijay C, Director Indira Foods

Clubworks

E-COMMERCE

Clubworks is the #1 online golf store in India. It offers a full range of products from the world’s leading brands, including Titleist, TaylorMade, Srixon, Mizuno, Callaway & Ping. Clubworks online was launched to become the leading online golf store in India. Our approach was to create a solid online brand presence, an e-commerce store, and a multi-channel online marketing campaign to fulfil this objective and bring the Clubworks brand to a new customer base.

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