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INDUSTRY

MARKETING

CREATIVE

Client

Clubworks

Clubworks is the #1 online golf store in India.  Offering a full range of products from the worlds leading brands including Titleist, TaylorMade, Srixon, Mizuno, Callaway & Ping.

Brief

Clubworks online was launched to become the leading online golf store in India.

We were approached to create the brand presence online with an e-commerce store and multi-channel online a marketing campaign that would fulfil this objective and bring the Clubworks brand to a new customer base.

Clubworks Portfolio Graphic

Response

We conducted a competitor analysis of online golf stores in India and leading e-commerce players globally and combined it with market research on the growth in the industry. We adopted a three stage approach to moving Clubworks online with clearly defined objectives and key results at each stage. Launch, revenue and retention and sustainable growth with a target of 10X ROAS.

Our Everyday Accessories Ad campaign helped the brand reach a new audience.  Introducing golfers to the wide range of leading golf brands available through everyday accessories purchases.

The Clubworks team offer personalised fitting and customisations with the leading golf brands  – a winning combination!

Hit the Hotlist

Marketing Campaign

Hit the Hotlist was a marketing campaign highlighting the bestsellers and top products through marketing emailers sent to various customers. The aim was to educate the audience on the right kind of putters, wedges, irons, and drivers one must use. We also provided our audience with content on correctly using golf equipment. Ultimately, the goal was to create online sales through these marketing emailers.

Results

We conducted a competitor analysis of online golf stores in India and leading e-commerce players globally and combined it with market research on the growth in the industry. We adopted a three stage approach to moving Clubworks online with clearly defined objectives and key results at each stage. Launch, revenue and retention and sustainable growth with a target of 10X ROAS. Our Everyday Accessories Ad campaign helped the brand reach a new audience.  Introducing golfers to the wide range of leading golf brands available through everyday accessories purchases. The Clubworks team offer personalised fitting and customisations with the leading golf brands  – a winning combination!

Success

CONVERSION RATE

16X ROAS

CUSTOMER ACQUISITION

51% increase in 1st time buyers

CUSTOMER RETENTION

27% of new customers returned within 30 days.

AVERAGE ORDER VALUE

Increased by 11.5%

“Thanks to TargetG and their effective strategies, we successfully launched our brand by finishing website development and achieving a 14x return on ad spend. The personalized commitment of the TargetG team is truly commendable. We appreciate their daily contributions.”

NIKHIL RAJ | FOUNDER

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