INDUSTRY

MARKETING

CREATIVE

Client

For over 35 years, Hitachi Capital Business Finance has been at the forefront of
providing innovative finance solutions to UK businesses

Brief

For over 35 years, Hitachi Capital Business Finance has been at the forefront of
providing innovative finance solutions to UK businesses

Response

We conducted a series of workshops with key stakeholders in the Hitachi Capital Business Finance team in order to better understand the landscape in which they operate and the specific needs of their business customers. Keyword research, competitor analysis and analytics data were used to establish the best market opportunity and channel strategy. The paid search activity was rebuilt in a more sophisticated way, allowing us to limit wastage and reduce the average cost-per-conversion. Conversion-focused landing pages were designed and deployed to further improve the efficiency of the activity and maximise the return on ad spend. Top of funnel content was created to help drive brand awareness and engagement with the UK SME target audience.

Summer at Skyye

SOCIAL campaign

Summer at Skyye painted a picture of lounging around in summer. We reinvented the idea of enjoying a refreshing cocktail at a rooftop bar on a bright, sunny day.  With this campaign, we drew our audience’s attention with captivating visuals and video snippets of limited edition fruity cocktails that Skyye had to offer.

Success

CONVERSION RATE

35% increased
conversion rate

LANDING PAGE VIEWS

310% increased
page views

QUOTE COMPLETION

420% Increased
quote
completions

//
The team are a pleasure to work
with; they are practical,
creative and always fully
engaged in understanding our
needs to provide a flexible and
responsive service.

STEVE LOWE MARKETING PARTNER

Next

Clubworks

Tech

For over 35 years, Hitachi Capital Business Finance has been at the forefront of providing innovative finance solutions to UK businesses. In order to diversify their customer base and expand into new markets, the business wanted to increase its use of digital marketing channels to reach new customers.

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