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INDUSTRY

MARKETING

CREATIVE

Client

Certif-ID

Certif-ID is at the forefront of blockchain-based credentialing.  Providing a SaaS platform to leading organisations around the world to securely issue, track and verify digital credentials and digital badges.

Brief

In order to achieve its growth plans and expand into new markets, the business wanted to increase its use of digital channels and run Ad campaigns in new and emerging markets.

Response

We started with a persona-based approach to defining the target audience, combined with extensive competition research in the key geographies. Understanding the challenges and maturity of each market provided key insights required to formulate the strategy. Keyword research, competitor analysis and analytics data were used to establish the best opportunity and channel strategy in each market. The paid activity was started from the ground up, covering five countries as a start.  Cost-per-click was optimised for lead generation.  Conversion-focused landing pages, fully integrated to Hubspot with multiple options for potential leads to interact with the sales team – live chat, calendar scheduling and free sign-up all implemented to maximised conversion rate and lead qualification. Top of funnel content was created to drive brand awareness, including press releases, strategic partnerships, live workshops and thought leadership content to position Certif-ID as a leader in the space.

Education to employment

PR campaign

We created a campaign to align with the business goal of providing education to employment.  Targeting training institutes, government, corporates and regional influencers through PR, webinars and online forums to increase brand awareness and drive influencer engagement.

Success

REACH

20mn impressions across 80+ online publications

REGISTRATIONS

450+ attendees from industry experts

MULTICHANNEL

Live on Youtube, Facebook Live

“The team are very knowledgeable and supportive in multiple marketing disciplines. Helping us with our search engine visibility and bringing new campaigns to the market across channels.”

TIM MILLER | MANAGING DIRECTOR

Skyye

FOOD AND BEVERAGE

One of Bangalore’s premier venues, boasting epic views of the city skyline. Upscale, modern rooftop experience with a vibrant scene offering international dishes and inventive cocktails. In order to diversify its customer base, the business wanted to reimagine their social media posts and engagement.

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