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INDUSTRY

MARKETING

CREATIVE

Client

Adukale

An authentic brand from Karnataka, with soulful snacks and ready to eat food, to provide their audience with a taste of home. With a growing population aching for the taste of traditional South Indian flavours, Adukale snacks and instant mixes hit the sweet spot and bring you the taste of home every time.  

Brief

Adukale wanted to reimagine their digital presence with their social media posts and audience engagement. The business wanted to explore the narrative of Amma’s cooking and touch the hearts of South Indian food lovers with their authentic food. 

Response

We conducted a thorough examination of their products and website sales to create a social media and ad strategy to increase sales along with their social media presence by analysing the approach and content types. We were able to boost their social media presence with increased engagement and amplify their ad spend. 

Adukale

Social Campaign

Adukale, a leading FMCG brand, offers its customers a cherished experience of home through its assortment of traditional snack recipes, ready-to-eat mixes, and masalas. With a primary focus on South Indian cuisines, Adukale’s recipes are rooted in Sankethi cuisine, however, ships its products worldwide to individuals who long for a familiar taste of home. Our digital marketing approach established a strong presence for the brand on social media platforms while simultaneously boosting online sales with performance marketing strategies.

Success

INCREASED ENGAGEMENT

35% increase
post engagement

CONVERSION RATE

Increased 12.5%

CUSTOMER RETENTION

Increased 19.5%

“Their digital marketing prowess not only elevated our brand presence on social media but also significantly boosted online sales through effective performance marketing strategies. Adukale now enjoys a robust online presence, thanks to the team’s expertise and dedication.”

Bharat Kaushik, Director & CEO Adukale

Clubworks

E-COMMERCE

Clubworks is the #1 online golf store in India. It offers a full range of products from the world’s leading brands, including Titleist, TaylorMade, Srixon, Mizuno, Callaway & Ping. Clubworks online was launched to become the leading online golf store in India. Our approach was to create a solid online brand presence, an e-commerce store, and a multi-channel online marketing campaign to fulfil this objective and bring the Clubworks brand to a new customer base.

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