Indira Foods is a leading FMCG brand, serving healthy alternatives to South Indian cuisine that prioritize health and well-being. Distinguished by its accessibility and simplified cooking methods, Indira Foods aimed to be known as the healthy yet simple alternative for classic South Indian dishes. Our approach included the establishment of a digital footprint and an increase in online sales through a comprehensive multi-channel digital marketing campaign.
Adukale, a leading FMCG brand, offers its customers a cherished experience of home through its assortment of traditional snack recipes, ready-to-eat mixes, and masalas. With a primary focus on South Indian cuisines, Adukale’s recipes are rooted in Sankethi cuisine, however, ships its products worldwide to individuals who long for a familiar taste of home. Our digital marketing approach established a strong presence for the brand on social media platforms while simultaneously boosting online sales with performance marketing strategies.