Performance Marketing Specialist

Your primary role is important in tracking media spends and allocating budgets. You are responsible for ensuring a higher ROI for every account. Problem-solving is key in this role, you must ensure quality and timely delivery. You are responsible to acquire good quality leads through well-devised campaigns

Responsibilities

• Manage media spends and keep track of the cost
• Draft media plans and accurately allocate budgets across every channel to ensure smooth delivery
• Ensure higher ROI for all accounts
• Ensure proper audience targeting for each platform
• Collaborate with account leads & sales personnel to ensure the objective of campaign and performance metrics is met
•  Regularly update reports: CPM, CPC & CPL etc
• Curate insights from Facebook Ads Manager & LinkedIn Business Manager, Google Analytics, Google Ads Manager, on customer segmentation and journey
• Speak to clients about the performance and help set expectations with the account manager
• Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives.
• Proofreading content & creatives for errors and inconsistencies before approving any paid ads
• Collaborate with creative designers and ad copywriters for your needs of campaign execution