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Performance Marketing Specialist

Performance Marketing Specialist

Your primary role is important in tracking media spends and allocating budgets. You are responsible for ensuring a higher ROI for every account. Problem-solving is key in this role, you must ensure quality and timely delivery. You are responsible to acquire good quality leads through well-devised campaigns

Responsibilities

  • Manage media spends and keep track of the cost
  • Draft media plans and accurately allocate budgets across every channel to ensure smooth delivery
  • Ensure higher ROI for all accounts
  • Ensure proper audience targeting for each platform
  • Collaborate with account leads & sales personnel to ensure the objective of campaign and performance metrics is met
  •  Regularly update reports: CPM, CPC & CPL etc
  • Curate insights from Facebook Ads Manager & LinkedIn Business Manager, Google Analytics, Google Ads Manager, on customer segmentation and journey
  • Speak to clients about the performance and help set expectations with the account manager
  • Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives.
  • Proofreading content & creatives for errors and inconsistencies before approving any paid ads
  • Collaborate with creative designers and ad copywriters for your needs of campaign execution
Job Category: SEM
Job Type: Full Time
Job Location: Bengaluru

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