Marketing Strategist

Job Summary

We are looking for a talented Marketing Strategist who will join our team and take full responsibility for setting specific objectives toward developing an overall marketing strategy that drives profitability, brand consistency, and overall market growth. 

Duties and Responsibilities

• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
• Set specific marketing goals that align with the overall direction and business goals
• Develop and maintain digital campaigns to increase web traffic
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
• Forecast market trends
• Research market to identify new opportunities
• Generate innovative ideas to promote our brand and our products
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
• Use customer feedback to ensure client satisfaction
• Ensure brand alignment to increase brand awareness and equity

Requirements

• Previous working experience as a Marketing Strategist
• In-depth knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM and Google Analytics
• Outstanding organizational and time management skills
• Excellent communication, interpersonal and presentation skills
• Creative thinker with data-driven analytical aptitude