Digital Lead

Summary

“Your primary role entails liaising with our existing clients ensuring phenomenal
campaign execution.

This role is important in upselling and maintaining healthy client relationships.
You will be required to collaborate with the sales, digital marketing, content, and
graphics teams to ensure

that the agreed-upon deliverables and quality standards are met for new and
existing clients.”

Roles & Responsibilities

1. Execute campaigns and create campaign strategies along with the team to
   meet client expectations
2. Perform market research and analysis to identify and capture the clients’
   target audience.
3. Communicate with the stakeholders and clients regarding the development,
   updates and concerns of the project.
4. Be the first point of contact in case of questions and requests from clients
5. Create content calendars and make sure they are updated on a regular basis
   along with the client Trello boards
6. Track all media spends, including third-party publishers, vendors, platforms
7. Maintain all highlights & low-lights of each account and flag-off if there are any
   negative changes

Expectations

1. A happy customer is a repeat customer, help us in building an excellent brand
   image amongst our clients.
2. Ensure your team can handle your accounts in your absence. Share account
   updates with other team members
3. Problem-solving and workflow optimization in order to maximize our current
   resources
4. Attending regular client meetings
5. Keep up with new market trends and monitor competitors social media,
   marketing and business activity