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Top Digital Marketing Courses in India 2020

Free Online digital marketing courses

Top Digital Marketing Courses in India 2020

Looking to build your digital marketing skills?  The search ends here! In this article, we will explore the top digital marketing courses in India. 

With the world going digital, it is not surprising to see the spike in interest to learn more about digital marketing. Smartphones and wi-fi are the most loved pair today!

According to Statista, in January 2020 alone, the active global mobile social media population was estimated to 3.76 billion. The internet offers a huge opportunity for brands to build a platform for themselves or steal the spotlight by using a social media platform. Advertisements spread like wildfire on the internet, faster than they do when viewed on television. But digital marketing is so much more than using social media tools.

Digital marketing refers to using the means available via the internet to sell a product and create brand awareness.

It is vital to understand the mechanism of how digital marketing works before adopting this strategy and executing it. The more you understand, the better it can be used to reap benefits. Today, companies are searching for digital marketers or people with this skill set to help build the image of the product or service and bring it to the forefront, sparking consumer interest, and gaining an audience. 

There are numerous online digital marketing courses offered today in India and across the globe that give students, graduates, and professionals the ticket to get on the express train to new job prospects.

Today multiple agencies and universities offer courses in digital marketing due to the increase in demand to learn the skill. It is of the utmost importance that you pick courses that hold value. To help you avoid getting misled, we have compiled a list of courses offered internationally and in India. We have included below the benefits of doing the course and where you can find it, followed by fees charged.

 

This article will help answer questions like “where can I find digital marketing courses?”, “what are the benefits of doing a digital marketing course?” and the most commonly asked question, “where can I find digital marketing courses in India?

Benefits of digital marketing courses:

  • Understand before you start: People are usually of the assumption that if they have a social media profile and a decent number of followers, they know everything about digital marketing. They are wrong. There are multiple things that fall under digital marketing. A digital marketing course is an umbrella term that covers numerous topics such as e-mail marketing, social media marketing, search engine optimization, and more.  
  • Increased job opportunities: Digital marketing is not a trend, but a strategy here to stay. If you are invested in the marketing field, you should be familiar with how digital marketing works and affects the market today. Apart from that, completing a digital marketing course can also work in your favor irrespective of the field you are pursuing. Multiple job opportunities have opened in corporate, creative, and media industries. 
  • Short-term course: You can easily find a digital marketing course online with certification for a period of 6 weeks, 3 months, or even longer. 
  • Perks of certification: There are pros and cons to easily accessible online courses. Completing a course with certification that can be verified is extremely important in today apart from looking at it as an added bonus to your resume, it also shows your commitment to learning because certifications are often earned on completing paid courses only. 
  • Classroom and online digital marketing courses: Love to learn in class? Courses are available for students who prefer classroom training. But if you are always on-the-go and find it easier to pursue distance learning, you can opt for online classes.

Topics covered in a digital marketing course

When you decide to study a digital marketing course, the syllabus will include the following topics and possibly more. Some institutes also provide hands-on project learning and case studies. 

How To Choose The Right Digital Marketing Course?

According to an article by India Post, companies are depending on digital marketing to increase their sales and leave an imprint on the customer’s mind. Institutes in India and across the globe have recognized the need for the course too which means making a choice can be tough. 

The factors mentioned below play an important role while selecting a course :

  • Value: Do thorough research. Read the ‘about us’ page. Learn more about the institute before choosing a course. Digital marketing courses can be high priced without the institute offering the course having any value in the market. Research is never a waste of time. 
  • Course structure: Is the course covering all the necessary topics? Topics might differ if you compare basic fundamentals and advanced courses.
  • Reviews: Take time to read reviews on Google and the institute’s official website. Connect with students if you can to find out about their learning experience. 
  • Instructors: Read profiles of the instructors. Are they industry experts? Do they have relevant experience? 
  • Experience: Institutes display the number of batches trained on their web page. If you need more information, reach out to their help-desk and learn more. If interested, you can inquire about the placement rate with institutes that offer placement facilities. 
  • Certification: The debate about whether a certification matters more than experience or is a balance between both can go on forever. Certificates look good on a CV and provide theoretical knowledge that can help perform the job well. 

Here is a list of the top digital marketing courses in India:

Course offered bySneak peekOnline/Classroom
SimplilearnFind foundational and advanced learning courses with certificationOnline and Classroom learning
All India Management Association (AIMA)Learn digital marketing and analyticsOnline
EduKartFind short-term courses and digital marketing courses for graduatesClassroom learning
Digital ScholarExperience agency life with hands-on projectsInstructor-led Classroom learning
Digital VidyaClose to 44 modules, hands-on projects, and case studiesInstructor-led and  Classroom learning
upGradPG certification with coaching by industry mentors, case studies and live projectsOnline
Manipal Pro LearnMaster digital marketing concepts, taught by industry expertsOnline
EduPristineThey have a global presence and one of the leading institutes in India. Provides hands-on experience and knowledge about industry-suited toolsClassroom learning
Delhi School of Internet MarketingPremier Google training partner.Instructor-led learning in multiple cities
Talent EdgeUniversity partners are IIM Jammu, XLRI Jamshedpur, and MICA. Learn from experienced professionals.Online
top 10 digital marketing institutes in India
 
Classroom & Offline Courses for digital marketing
Classroom vs Online Courses for digital marketing

Here is a list of the top digital marketing courses offered globally

Google

Free online certification course offered by Google for those interested in learning the fundamentals of digital marketing

Google
Google

Certif-ID

Free sign up and access to courses from a range of leading institutes. Online and classroom learning

Certif-ID

Coursera

Find nearly 1200 free courses with certification on this learning platform 

Coursera

Udemy

Check out Udemy for quick learning videos and short-term courses, priced well within a student-budget

Udemy
Udemy

LinkedIn Learning

LinkedIn now offers video-training courses with certification

Linkedin
Linkedin

Hubspot academy

Learn the fundamentals and how to apply them to business

Hubspot
Hubspot

Fees For Digital Marketing Courses

Online digital marketing courses are offered free of cost, but you might have to pay for the certification. Some courses offered, for instance by Google, provide free courses and certification. The classroom training and instructor-led courses that need you to be physically present at the learning center start from Rs.59,000 in India.

Eligibility To Study a Digital Marketing Course

A student, graduate, professional or beginner are all eligible to apply for this course. You can have an MBA or IT background too.  You don’t necessarily need to have prior knowledge or be tech-savvy. It helps to have knowledge about the internet and basics about how it works. Yet, advanced courses and courses designed for professionals and graduates might require students to have experience in the field. It is important to understand the eligibility requirement as it might differ from one course to another.

Bonus! Top 20 digital marketing courses:

Course offered bySneak peekOnline/Classroom
Reliablesoft AcademyIt offers a bundle of seven courses and a step guide on how to build an online presence. Course content is updated regularly to stay relevant to the latest trendsOnline
ClickMindedTaught by industry-professionals. 14-day free trial and money-back guarantee. Suitable for working professionalsOnline
Semrush AcademyFree registrations. Offers basic and advanced courses. Learn how to apply the concepts taught by expertsOnline
UdacityAccess to the course also allows you a technical mentor and personal career coach.Online
Digital Academy IndiaProject-based learning covers strategic learning and skill-buildingOn-demand in-company learning or instructor-led online learning
Learning CatalystThe learner is assigned a mentor. 100% placement support.Classroom learning
Indian School of Business Management (ISBM)Earn a diploma in digital marketing. Imparts a thorough understanding of digital channels and platforms.
Henry Harvin Courses100% placement support. Earn seven certifications from one course.Classroom learning and online learning 
Internet Marketing SchoolBack-up classes offered for those who miss learning sessions. Institute offers an online certification program, certification program, and premium program.Instructor-led learning
IIM SkillsThree-months master course.Online
Naresh TechnologiesAlong with syllabus, resume preparation guidance, mock interviews and more
School of Digital MarketingWorkshops by in-house expertsClassroom learning
Oxford Digital MarketingLearn emerging technologies and market disruptionOnline learning
Digital Academy 360Awarded as best digital marketing institute in IndiaClassroom learning
Zee Institute of Creative ArtOne course, four certifications. Placement support. Assignments and project-based learningClassroom learning
Institute of Digital MarketingCovers multiple topics important to digital marketing including Tik TokOnline learning and classroom learning
India Today Media InstituteOffers a post-graduate program in digital marketingClassroom learning
Calcutta Media InstituteInstitute has a record for offering industry-relevant subjectsClassroom learning
Digital Marketing InstituteMaster, pro, and expert courses offered. Global certification and university accredited certification.Online
Facebook Blueprint
Learn from one of the largest social media giants.
Online
Edx
Learn from courses offered by multiple partners
Online
Top 20 digital marketing courses

Final Thoughts

When you choose to study Digital Marketing, you choose to be creative and generate opportunities for yourself. You can freelance or work as a full-time professional. Every day, you will find yourself working on various projects with different people. With technology evolving, the internet is only growing and so is the traffic attracted to it. Completing a digital marketing course will improve your knowledge about how to navigate online to successfully gain an audience and keep it growing. 

Entrepreneurs and corporates are turning the magnifying glass towards people with a digital marketing certification. Times of India states in an article posted on March 30th, 2020 that currently the digital marketing scene is such that the demand exceeds the supply. The market for job opportunities is only expected to grow. Grab your opportunity to learn and build your career. 

 

 

Comments: 4

  • Faustina Romeo Cato
    31/07/2020 12:49 pm

    Superb Blog, das pure Leidenschaft strahlt … Faustina Romeo Cato

  • vasankeerthi
    01/08/2020 9:43 pm

    Nice Blog !

  • Kavitha
    07/08/2020 12:57 am

    The presentation is really good…
    Very impressive blog. Thanks for sharing.

  • vijay chauhan
    26/08/2020 11:20 am

    I can tell you that this Blog is going to help a lot of people. This is a really comprehensive list of best digital marketing institutes across India. Thank you for sharing this amazing content and yes I agree with you that the flood of professional opportunities in the digital marketing industry has spread like wildfire. But because I can not afford expensive coaching so I started searching more and after searching a lot I have found Brandveda Digital Marketing Institute .Brandveda fits in my requirements and budget as well. Need your help I want your opinion on this institute because I have seen their Google reviews and youtube channel comments they are good.

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