In December 2020, Google faced an unseen outage, and all sites shut down. People were locked out of their meetings automatically, Youtube stopped playing favourite tracks, and OK Google appeared Not So Okay. As a result, numerous brands took to Twitter, Facebook and Instagram social networking platforms to ask Google what was going on? Of course,...
Digital marketing has grown to become a powerful tool for all businesses. Across various industries, digital marketing can bring more exposure and accelerate your leads. But before we get into the technical aspects, understand why you need to pay attention to digital marketing. Digital Marketing Breaking Barriers Remember, when the best way to advertise and catch a person’s...
Search Engine Optimization (SEO) is essential for businesses indulging in digital marketing. In simple words, SEO increases page ranking on search engines and overall visibility. But it takes time and consistency to implement SEO to avail its benefits entirely. The main goal of implementing SEO is to appear on the first page of Search Engine Result...
Social Media Marketing is like a trifle dessert that has many layers. There are more layers than you see. As a business, social media platforms are a brilliant way to keep your audience in the loop about what you are doing. Interacting with your audience shows that you care. It solidifies the buyer-seller relationship. Reaching out to...
With new surfers riding the technology wave every single day, it is no surprise that 99% of consumers are accustomed to checking their email every day. An email inbox acts as the beacon that attracts thousands of emails from every website you subscribed to, applications you signed up for and products you purchased in the past. As...
If you think email marketing is dead, that’s about to change. Email marketing was and continues to be a powerful marketing tool. Email isn’t out of style, but maybe your approach is. First, focus on a good email open rate.A good email open rate is the number of people who click on your email after reading...
Most companies and higher education institutions ask prospects to provide digital copies of their certificates. Being able to show digital copies might be convenient, but it is also easy to fake. Digital certificates are an answer to the rise in 'fake certificates and transcripts’. Digital credentials are rapidly replacing paper certificates, making forgery more difficult. With digital certificates,...
The present pandemic has caused all businesses to press pause on operations. From giant companies to start-ups, industries witnessed a moment of darkness as they couldn’t anticipate their next move. The weight of the burden of uncertainty fell on the shoulders of digital marketers who found themselves in unchartered territory. When a pandemic hits, people re-evaluate the...
More and more individuals are increasingly managing their everyday lives digitally. This task the financial marketers to find unconventional ways to reach these individuals via mobile and online channels. As per Mintel, top banks are increasing their digital advertising investments to aid personalized messaging. Still, there are several banks that are stuck with traditional ways of...
Lack of streamlined internal processes A growing number of fake certificates Are two major challenges currently faced by education and training institutions. Managing an educational institute successfully is challenging. It requires huge amounts of resources, effort and time. Most processes are repetitive in nature, such as student admissions, assessments, issuing certificates, HR and staffing, placement support, and...
