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Digital Marketing during the current market recession

The present pandemic has caused all businesses to press pause on operations. From giant companies to start-ups, industries witnessed a moment of darkness as they couldn’t anticipate their next move. The weight of the burden of uncertainty fell on the shoulders of digital marketers who found themselves in unchartered territory. When a pandemic hits, people re-evaluate the...

A Career in Digital Marketing

Why choose a  Career in Digital Marketing? Every business wants to reach out to consumers to sell the products and services. It was through advertising on billboards, newspapers, flyers, radios, and television. Businesses sold their products on a large scale with the help of advertisements like the above-mentioned ones. Things have changed in the 21st century. It...

Multilingual Marketing Can Boost Business Growth

Multilingual marketing, as the name suggests, is a digital marketing concept that entails carrying out marketing initiatives in multiple languages.English might be a widely spoken language but 70% of online content consumers are not native English speakers. Seventy-five percent of internet users make vital buying decisions based on the fact that the service and product descriptions are...

Social Media Visuals

The Importance of High-Quality Visual Content

The Hi-tech, digitally driven society has transformed the business landscape. The new “internet age”  is a crowded space, with many people trying to network across several social media platforms using various creative content and high-qulality visuals.A recent report demonstrates, with the rise in technology, there is a critical 88% drop in the human ability to focus. This implies,...

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