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Author: Erica Dsouza

Is email marketing dead

Is Email Marketing Dead?

With new surfers riding the technology wave every single day, it is no surprise that 99% of consumers are accustomed to checking their email every day. An email inbox acts as the beacon that attracts thousands of emails from every website you subscribed to, applications you signed up for and products you purchased in the past. As...

Conversations with customers

Digital Marketing during the current market recession

The present pandemic has caused all businesses to press pause on operations. From giant companies to start-ups, industries witnessed a moment of darkness as they couldn’t anticipate their next move. The weight of the burden of uncertainty fell on the shoulders of digital marketers who found themselves in unchartered territory. When a pandemic hits, people re-evaluate the...

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